Jameson- Post Class

On Tuesday we discussed Jameson. There were many parts of this discussion that I found to be very interesting. The Victoria Secret Fashion Show has been made to sell the brand. None of the outfits that the "angels" wear are actually for sale. These women are on display to the world so that Victoria Secret can get major publicity and keep selling products, which in turn promotes the idea of capitalism. Jameson would say that the actual look of the angels (skimpy lingerie with wings) is a pastiche of the way that romans used to celebrate women's bodies through the work of art. When we looked at the picture of the sculpture of the woman's body from an earlier period, it was obvious the artist was trying to represent how beautiful women's bodies are. The Victoria Secret Fashion show stole the idea of making a woman look like an "angel" and used this image to sell products. This idea of borrowing something from the past to sell products does not always work though. As we saw in class, Britney Spears tried to do this, but she ultimately looked like she was just playing around in her underwear. I guess we could look at this example and compare it to a parody (something that tried to mock the original but ultimately is funny). Everything we do is intertextual in some sense. It is crazy to think about all of the things we take from the past.