Sunday, November 2, 2008
Binary Oppositions in the American Ruling Class
I think it was interesting the discussion of Binary oppositions of the American ruling class. The adjectives describing the binary oppositions from class included; Fast, new upward, active. On opposite end there was slow, old and downward. Our society focuses a lot on the fast and new. Slow, and old are negative in society. Why would we want something that's old when something that's new and better is readily available? My point in class was how humans are never satisfied and our culture reinforces this because new technologies are constantly being made all the time. I used the Blackberry/ Iphone example in class. The Blackberry came out and everyone went crazy over it. It became a highly regarded item for business and in terms of social status. It has all the great features. People thought it was amazing they could access the internet with a touch of a button whenever and where ever they wanted. But, the Blackberry wasn't enough. The Iphone came into existence and then everyone wanted an Iphone. Not only did it have the internet but also a navigation system. The Blackberry only has maps. The demand for Iphones is and has been extremely high. When I was working in San Francisco this summer I remember seeing hundreds of people outside the Apple store waiting hours in line just to buy the new Iphone. New and better is something our contemporary society really focuses on. Our culture is always re-inventing itself and especially with new technologies. It always seems that once something comes out, someone reinvents something newer and better in order to compete. Our society is constantly evolving for better, newer and faster. This is reinforced with all the new products which are out there and are coming out. With all the new options it makes it difficult to not be enticed to keep buying.
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