Wednesday, October 1, 2008

"THE APEX OF FANTASY"

The hospitality business is an indispensable industry in the United States, with most of its success dependent upon Disney. In specific, I would to like comment on one quote by Umberto Eco, who talks about Disney Land in his piece. He states on page 204: “The Pirates and the Ghosts sum up all Disneyland, at least from the point of view of our trip, because they transform the whole city into an immense robot, the final realization eighteenth-century mechanics who gave life to the Winter of Nechael and the chess playing Turk of Baron von Kempelen.”
Disney’s popularity and fortune in the theme park business comes from the company’s ability to attract masses of people through their use of electronic robots that help define the mystical experience these visitors encounter. Here, people go to escape, to be taken from their everyday lives and problems. This magical journey has all been made possible through the Auto-Animatronic technique used in creating the illusion. In this transcendence, Disney has been able to transform fantasy into a world beyond reality with these “masterpieces of electronics” (Eco, 203).

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