Monday, October 27, 2008
class reflections from jenkins
In last Tuesdays class we discussed Jenkin's concept of how the internet and technology has changed our social networking and how the internet creates a tool where people can talk without having to meet face to face. An example of this would be Rollin's newest social phenomenon "Juicy Campus" which goes beyond the networking and socializing tool of facebook, into a completely anonymous website where anyone can write and discuss anything about the Rollins community or many other colleges. The biggest thing I got from our class conversation was how "bullying" and talking about people has become digitized. While Jenkin's glorifies the anonyminity of the internet and its benefits, we now have websites like Juicy Campus that can talk about anyone and anything viewable to anyone with access to the internet. Anyone can create a post and a topic about someone that it completely false, and people may believe it. Overall our class attitude towards the site was mainly negative and confused as to why it has become so poplular. What I have to ask Jenkins is when does anonyminity and the internet go to far?
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I think you are on a good point here Aubrey, and I agree with what you are saying about advertising and marketing schemes. It is very true that we are conditioned to buy certain products by what we see on television and through advertisements. The better the ad, or commercial, the more likely one is to by that product. Companies such as Coca-Cola and Pepsico pay millions of dollars to have their products prominently displayed in movies. Similarly, films are often used to promote a new product that has not come out yet. For example, in the film Transformers, the new 2010 Camaro is prominently displayed throughout. This creates hype and anticipation about the car which will not come out for another year. With all the money being poured into the film industry today, this is one of the cleverest marketing schemes I have seen yet. Marketing and brand labels have become the new way to shop. I know that at least for me if I’m at Publix, and am trying to decide between two different brands of something, I will usually pick the one with the better marketing.
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